Pensford wanted to update the design of their existing website. They wanted to set themselves apart from the competition in terms of functionality and visual identity. The most important pieces of the site redesign were to create a dashboard with components that show real-time financial data, financial calculator forms, and a unique layout that set them apart from their competition.
My role at BLKDG on this project was art direction for the user interface. I designed everything that exists on the current website. From micro animations, to the graph designs, I implemented a design system that is used for all of Pensford's digital assets. After launching the website, I've redesigned their email campaigns, presentation collateral, and some print collateral.
